• today
  • contact
All the info about the real apocalypse date
It's the end of the world as we know it

It's My Campaign I'll Cry if I Want to: How and When Campaigns Use Emotional Appeals

12/20/2017

0 Comments

 
Picture
JOURNAL:  Political Psychology
AUTHORS: Travis N. Ridout, Kathleen Searles
SUMMARY: Recent research in the area of campaign advertising suggests that emotional appeals can influence political attitudes, electoral choices and decision-making processes. Yet is there any evidence that candidates use emotional appeals strategically during campaigns? Is there a pattern to their use? For instance, are fear appeals used primarily late in the campaign by trailing candidates in order to get voters to rethink their choices? And are enthusiasm appeals used more commonly early on in order to shore up a candidate's base? We use affective intelligence theory—and supplement it with the idea of a voter backlash—to generate expectations about when candidates use certain emotional appeals (namely, anger, fear, enthusiasm, and pride) and which types of candidates are most likely to do so. 

CULTURAL REFERENCE: A song by American singer Leslie Gore, which appeared on their 1963 album ​I'll Cry If I Want To.
Scientific paper
Song
0 Comments

    Archives

    May 2020
    November 2019
    July 2019
    June 2019
    January 2019
    June 2018
    May 2018
    March 2018
    December 2017
    August 2017
    July 2017
    October 2015
    September 2015
    March 2015
    February 2015
    January 2015
    November 2014
    October 2014
    September 2014
    July 2014
    June 2014

    RSS Feed

    Disclaimer

    Please write a comment if you are the author or the copyright holder of any article and you want to remove it from our page. Once we contact with you we will delete it as soon as possible.

Powered by Create your own unique website with customizable templates.