AUTHORS: Tim Scott, Neil Stanford and David R Thompson
SUMMARY: In studies of how drug advertising influences doctors' behaviour, little attention is given to visual and linguistic imagery. The authors argue that myth is often deployed in drug adverts to depict exaggerated therapeutic efficacy and that doctors should be aware of this.
CULTURAL REFERENCE: "Killing Me Softly with His Song" is a song composed by Charles Fox with lyrics by Norman Gimbel. The song was written in collaboration with Lori Lieberman, who recorded the song in late 1971. It was a number-one hit in 1973 for Roberta Flack. The song has since been covered by numerous artists.
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